Welcome to Footy Plus More: Your Premier Demons Shop!


It’s a grand old flag, it’s a high flying flag, it’s the emblem for me and for you. It’s the emblem of the team we love, the team of the red and blue. Every heart beats true, for the red and the blue, and we sing this song to you, should auld acquaintance be forgot. Keep your eye on the red and the blue! Melbourne football club, more commonly known as the Demons or the Dee’s were founded back in 1896. Their AFLW team began back in 2017. Winners of a massive 13 premierships spanning from 1900 - 2021, they are one of the oldest AFL clubs. The Dee’s have a strong following of supporters who wear the red and the blue with great pride. The Melbourne Demons shop at Footy Plus More is the place to go for all things Melbourne Demons. 

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To celebrate the 2021 premiership winners, check out our huge range of Premiers Merchandise to cheer and the Dees. 

AFL Melbourne Demons logo

Ever Feel Like You're Just Watching from the Sidelines? 

Have you ever thought whether your fan role could be more thrilling and involved? Do you sometimes feel like you're merely observing from the sidelines rather than truly being a part of the vibrant Melbourne Demons heritage? If these thoughts resonate with you, it's time to shake off those sideline blues! Welcome to Footy Plus More, where we're dedicated to transforming your fan experience from passive to passionate. At our Demons shop, we believe every fan should feel deeply connected and actively part of the team's journey. We're not just a store; we're your gateway to becoming essential to the Melbourne Demons' rich legacy. Step into a world where your fandom isn't just celebrated; it's elevated to extraordinary levels.

Why Footy Plus More Stands Apart 

In today's marketplace, filled with generic sports stores, Footy Plus More distinguishes itself as a beacon of uniqueness and authenticity. Our shop transcends the typical retail experience by offering more than just merchandise. We provide a tangible connection to the rich history and passionate spirit of the Melbourne Demons. Each item on our shelves isn't merely a product; it's a piece of the team's storied legacy, a fragment of its vibrant spirit, and a symbol of unbridled enthusiasm for the club. We understand that being a fan is about being part of something greater than oneself. At Footy Plus More, we're committed to nurturing this connection, offering a space where fans can not only purchase gear but also immerse themselves in the heritage and passion of the Melbourne Demons.

The Power of True Fanhood: Our Core Strength 

Our core strength lies in our understanding and sharing of your passion for the Melbourne Demons. At our Melbourne Demon shop, every piece of Melbourne Demons merchandise isn't just merchandise; it's a part of the grand history and legacy of this legendary team.

Join the Red and Blue Revolution Today! 

Footy Plus More is not just a store; it's a revolution. Here, we celebrate every fan's love for the Melbourne Demons. Our collection ranges from the iconic red and blue apparel to rare memorabilia, each telling its own story of glory and triumph.

More Than a Store: A Community for Fans 

We believe that being a fan is about being part of a community, a family. Our Melbourne Demons merchandise collection symbolises this belief, offering fans a way to showcase their dedication and connect with fellow supporters.

Gifts That Resonate with Every Demon Fan

Our Melbourne football club shop isn't just about personal purchases; it's about finding that perfect, meaningful gift for a fellow Demon fan. Be it for birthdays, anniversaries, or special occasions, we have something for every fan.

Quality and Variety: Our Promise to You 

The hallmark of our Melbourne football club shop lies in the unparalleled quality and diverse range of products. Each item, be it apparel or accessories, is crafted to embody the spirit and passion of the Melbourne Demons.

Shop with Confidence and Pride 

At Footy Plus More, we prioritise your satisfaction. Our shopping experience is designed to be hassle-free, with comprehensive product information and easy navigation, ensuring a seamless journey from browsing to owning a piece of Demon pride.

Everything Melbourne Demons, Under One Roof

Imagine a place where every corner, every shelf, every item resonates with the spirit of the Melbourne Demons. That's what Footy Plus More is all about. Our Melbourne Demons shop is a one-stop destination for every fan's needs. From decking out your garage, car, wardrobe, or kitchen to sprucing up your work desk, our shop is filled with items that let you showcase your support for the beloved Demons.

A Symphony in Red and Blue: Our Merchandise Collection 

At the heart of our store lies the Melbourne Demons merchandise collection - a true symphony in red and blue. Each item in our selection tells a story, embodies a memory, and represents a piece of the team's legacy. Be it the warmth of our beanies and hoodies or the style of our scarves and accessories, each product is a testament to the team's storied history and bright future.

Satisfy Your Sweet Tooth with Melbourne Demons Edibles 

Our exclusive range of Melbourne Demons edible cake icing is a real game-changer. Bring the excitement of the game into your celebrations with this unique and delicious addition. This icing is a delightful way to show your team spirit, perfect for any gathering or just a sweet game-day treat.

Demon Spirit Unleashed: The Ultimate Fan Experience

At Footy Plus More, we go beyond the norm to deliver an authentic fan experience. Our Melbourne football club shop is a haven for fans to find everything they need to express their passion for the Melbourne Demons. From casual wear to game-day essentials, we have it all.

Shopping Made Easy and Enjoyable 

Shopping for your favourite team's merchandise should be as enjoyable as cheering for them on game day. That's why our online store and physical shops are designed for your convenience and satisfaction. Whether you're shopping from the comfort of your home or visiting us in-store, we guarantee a smooth and enjoyable shopping experience.

More Than Merchandise: A Symbol of Passion

Each item at Footy Plus More is more than just merchandise; it symbolises your passion and dedication as a fan. Every Melbourne Demons fan's heart and soul is catered to with the carefully chosen merchandise we offer.

Shop Smart, Shop with Heart 

We believe in offering not just products but an entire fan experience. Our user-friendly online store and welcoming physical shops ensure that your journey from a fan to a superfan is enjoyable and memorable. Plus, with free shipping on orders over $129 across Australia, your support for the Demons has never been more rewarding.

Embrace Your Inner Demon 

At Footy Plus More, we're not just selling products but fostering a community of passionate supporters. By visiting our Demons shop, you're not just buying merchandise but becoming part of a legacy. So, come in, explore, and let your Demon spirit soar!