Footy Plus More: Unleash Your Bulldog Spirit


Sons of the West, red, white and blue. We come out snarling, Bulldogs through and through. Bulldogs bite and Bulldogs roar, we give our very best. But you can't beat the boys of the Bulldogs breed, we're the team of the mighty West. The Western Bulldogs were formed back in 1877 in Footscray (western suburb of Melbourne). The Bulldogs took home a premiership win back in 1954 against Melbourne. More recently, they secured a premiership win in 2016 against the Sydney Swans. The loyal following of Doggies fans hope to see many more wins in the future. The Western Bulldogs shop at Footy Plus More is the place to go for all things Bulldogs! 

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We have a huge range of official AFL merchandise to see you through this AFL season and cheer on the Doggies!

AFL Western Bulldogs Shop Logo


Enjoy the Ultimate Western Bulldogs Shop

Ever felt like you're not showing enough spirit for your beloved Doggies? Well, worry no more! At Footy Plus More, we are the heart and soul of the Western Bulldogs shop experience. Immerse yourself in a world where red, white, and blue are not just colours - they represent a legacy, a passion, and a community. Every item in our store is a badge of honor for fans who stand by their team through thick and thin.

Experience the Excitement: All Things Bulldogs Under One Roof

We are more than a store; it's a celebration of the Bulldog spirit. With a vast array of official AFL merchandise, we have everything you need to support the Doggies in style. Be it game day or any other day, we've got you covered with the latest and most sought-after Bulldog gear. From hats to scarves, from jerseys and jumpers to memorabilia, every product is a symbol of your dedication.

Bulldog Merchandise: More Than Just Products, It's a Lifestyle

Embracing the Bulldog way of life means carrying the team spirit wherever you go. That's why our range of Bulldog merchandise is designed to suit every aspect of your life. Whether you support the Bulldogs in the stands or in everyday life, our gear serves as a continual reminder of the unwavering relationship that exists between the team and its supporters.

The Ultimate Gift Destination for Every Bulldogs Fan

Finding the perfect gift for a Bulldogs fan has never been easier. Our Bulldog store is your one-stop destination for gifts that will make any fan's heart swell with pride. Whether it's a birthday, an anniversary, or just a special treat, our range of Bulldogs-themed gifts is unmatched. From practical items like water bottles and wallets to unique memorabilia, the perfect gift awaits.

For the Littlest Fans: Adorable Bulldog Gear for Kids

Introducing our youngest fans to the Bulldog family is a joy like no other. Our Bulldog store offers an adorable selection of Bulldog gear for kids. These aren't just clothes; they're a way for the little ones to connect with the team and be part of the Bulldog tradition. Our range includes everything from baby jumpsuits to toddler jerseys and Guernsey, all made with love and care.

Deck Out Your World in Bulldogs Colours

Why stop at clothing? Let your Bulldog pride shine in every corner of your life. Our Bulldog merchandise extends to home and lifestyle products, allowing you to infuse your everyday environment with the Bulldog spirit. From car accessories to home decor, bring a piece of the Bulldog spirit into every aspect of your life.

Enjoy Hassle-Free Shopping with Footy Plus More

At Footy Plus More, your convenience is our priority. That's why we offer seamless shopping experiences both in-store and online. With free shipping on orders over $129 and a user-friendly online platform, getting your hands on the latest Bulldog gear has never been easier. Plus, our friendly staff are always on hand to help you find exactly what you're looking for.

The Heart of Footy Plus More: Committed to the Fans

Our connection with the fans is what drives us. We're not just selling merchandise; we're fostering a community. Our commitment goes beyond business; it's about celebrating every victory, every milestone alongside our fellow Bulldogs supporters. We understand what it means to be a part of this incredible community, and we're here to nurture that bond.

Keeping the Bulldog Legacy Alive: Our Collection of Memorabilia

For the true fans, our store houses an exclusive collection of Bulldogs memorabilia. These are not just items; they are pieces of history, moments frozen in time, capturing the glory and triumphs of the Bulldogs. Owning a piece of this history is a dream for many, and we make it a reality.

Customised Bulldog Gear: Make It Your Own

Are you looking for something unique? Our customisation service lets you add a personal touch to your Bulldog gear. Get your name, your favourite player's number, or a special message printed on jerseys, Guernsey, caps, and more. It's a fantastic way to show your individual connection to the team while sporting the Bulldog colours.

Join the Bulldog Family: Engage, Participate, Celebrate

We believe that being a Bulldogs fan is about more than just watching the games. It's about being part of a family that shares your passion and enthusiasm. That's why we host events, competitions, and meet-and-greets, giving fans opportunities to engage with each other and celebrate their love for the team.

Sustainable and Ethical: Merchandise You Can Trust

In today's world, where sustainability is key, we ensure that our Bulldog merchandise meets the highest ethical and environmental standards. We work with vendors who uphold our principles, so you can be sure that every item you buy is ethically manufactured.

Our Promise: Quality and Authenticity Guaranteed

At Footy Plus More, we stand by the quality and authenticity of our products. Every item in our Bulldog store is officially licensed and made to last. We believe in providing our fans with merchandise that is as enduring and resilient as their support for the Bulldogs.

The Full Bulldog Experience: Beyond Merchandise

Our commitment to the Bulldog spirit goes beyond merchandise. We offer insights, updates, and news about the team, keeping you connected to the Bulldogs world. Our blog and social media platforms are rich sources of information and entertainment for every Bulldogs fan.

The Power of Community: Join the Conversation

We believe in the power of community. Our platforms are not just about selling; they're about connecting, sharing stories, and celebrating together. Join us on social media, share your Bulldog moments, and be part of a community that's united by its passion and loyalty.

At Footy Plus More, we're more than just a Western Bulldogs shop; we're a celebration of the Bulldog spirit. A place where fans can come together, share their passion, and find everything they need to support their team. Whether you're a lifelong fan or new to the Bulldog family, we welcome you with open arms. Visit us and experience the joy, the pride, and the excitement of being part of the mighty Western Bulldogs community.